Tuesdays With Shanti's Dad
Sales Advice Column
Ron David Gold, aka Shanti’s Dad, is a retired ad guy who spent 50 years as a copywriter, partner and CEO providing advertising, marketing, branding and PR for local, regional, national and international clients. He and his wife, Carol Super Gold – the top salesperson for her division of Time Warner for 20 consecutive years – co-authored “Selling without Selling: 4 ½ Steps to Success” and conducted sales seminars for major corporations and small businesses across the country.
Tuesdays With Shanti’s Dad – Asking About Budget
Dear Shanti’s Dad – How do I ask a prospect what their budget is without setting of alarm bells?
Tuesdays With Shanti’s Dad – How Long to Stick With a Prospect
Dear Shanti’s Dad – How long is a prospect a prospect? When do I give up trying to convert him/her into a client?
Tuesdays With Shanti’s Dad – How to Avoid Ghosting
Dear Shanti’s Dad – With so much customer communication happening via email, what’s the best way to keep prospects and customers from “ghosting” you?
Tuesdays With Shanti’s Dad – Staying Positive and Upbeat
Dear Shanti’s Dad – These days, I find it so difficult to stay positive and upbeat. I know how important that is. Any hints?
Tuesdays With Shanti’s Dad – Response-ability
Dear Shanti’s Dad – What’s the best way to let my clients know that I really care about them professionally and that I’m not just going through the motions to make a buck?
Tuesdays With Shanti’s Dad – The Platinum Rule
Dear Shanti’s Dad – I try to live my life by the Golden Rule. Does this work with sales also?